A Holistic customer experience in the hospitality industry: Case study of a greek restaurant in the U.K

Describe the four basic entry strategies that firms have available when they enter international markets.
December 14, 2017
Derivatives Assignment
December 14, 2017

A Holistic customer experience in the hospitality industry: Case study of a greek restaurant in the U.K

Description
Analysis?of?the?marketing?strategy?of?a?Greek?restaurant?in?UK?and?the?ways?that?the?managers?can?approach
more?customers?and?how?they?can?engage?them?and?moreover?how?they?can?boost?the?general?performance.?It?is
interesting?to?be?investigated?this?topic?as?the?managers?of?the?restaurant?have?to?overcome?the?culture?obstacles.
The?habits?and?the?preferences?of?the?British?people?are?different?from?the?Greeks.

 

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