A Study of the Effectiveness of Sex Appeal Advertising in young adults in The United Kingdom ?and Hong Kong, China

The morality of suffering lobster
December 14, 2017
Explain the differences between functional, discipline-based, product, region-based, matrix, team, and network organization.
December 14, 2017

A Study of the Effectiveness of Sex Appeal Advertising in young adults in The United Kingdom ?and Hong Kong, China

Description
Aim:
Sex?Appeal?and?high?nudity?adverts?have?been?widely?used?by?media?(billboards,?online)?in?many?countries.?The
aim?of?this?research?is?to?understand?how?Chinese?and?Western?young?consumers?(aged?20???34)?are?likely?to
have?different?evaluations?and?responses?toward?sex?appeal?tactics?(Hamilton,?1998)?and?find?out?the
effectiveness?of?adverts?which?use?sex?appeal?to?increase?marketing?attractiveness?of?young?adults?in?UK?and
China.?The?target?product?which?involve?sex?appeal?in?ads?will?be?perfume.?High?to?low?nudity?perfume
advertisements?will?be?given?to?the?audience?in?the?questionnaire?section.
Objectives:
?To?examine?the?attitude?of?UK?and?Hong?Kong?young?consumers?towards?sex?appeal?ads
?To?critically?compare?the?cultural?dimension?between?the?target?audience
?To?compare?the?effectiveness?of?sex?appeal?adverts?in?UK?and?Hong?Kong?by?using?AIDA?model
?To?measure?the?ethical?concern?of?sex?ads
?To?critically?discuss?the?changes?of?sex?appeals?ads?in?recent?year

 

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