Business to Business Marketing and Supply Chain

Describe the four basic entry strategies that firms have available when they enter international markets.
December 14, 2017
Derivatives Assignment
December 14, 2017

Business to Business Marketing and Supply Chain

Assignment?Question:
Analyse?the?impact?of?a?contemporary?challenge?which?is?currently?affecting?people?working?in?B2B?marketing
and?supply?chain?management.?This?could?be,?for?example,?the?impact?of?digital?communication,?sustainability
(social?and/or?environmental),?Britain?s?exit?from?the?EU,?or?another?relevant?issue?of?your?choice.
You?should?provide?balanced,?objective?insights?into?the?selected?challenge,?backed?up?by?evidence,?including
reference?to?academic?literature?and?examples?of?relevant?practice?from?at?least?one?industry.?Your?conclusion
should?summarise?the?key?points?and?examine?how?they?could?be?addressed?by?B2B?or?SCM?practitioners?and
the?organisations?in?which?they?work.
?Approaching?the?question:
You?are?reminded?that?whilst?some?questions?may?very?evidently?refer?to?a?particular?unit?they?are?all?designed
to?span?issues?across?the?entire?module.?A?full?answer?to?the?question?will?require?reflection?on?the?issues?that
you?have?encountered?throughout?the?module.?It?is?important?to?bear?in?mind?that?the?content?of?your?answer?will
depend?on?the?argument?that?you?wish?to?put?forward?in?answer?to?the?question?and?not?solely?on?the?concepts
that?the?question?explicitly?identifies.
You?are?reminded?that?whilst?the?question?may?evidently?refer?to?particular?units,?it?can?also?have?some?input
from?other?units?within?the?module.?You?will?be?expected?to?relate?marketing?and?supply?chain?management
theory?from?the?module?to?the?assignment?topic?and?make?appropriate?recommendations,?thus?demonstrating?an
awareness?and?application?of?B2B?marketing?principles?and?practice.
You?are?expected?to?demonstrate?a?comprehension?of?supply?chain?management?concepts.?You?are?expected?to
provide?evidence?of?analysis?of?these?concepts?for?B2B?marketing?practices.?Although?your?experiences?of?B2B
marketing?practices?are?important,?these?must?be?informed?by?and?draw?upon?relevant?academic?theories.?This
application?of?theory?to?practice?should?assist?you?to?critically?discuss?the?assignment?question?above.
One?of?the?key?criteria?for?assessing?this?piece?of?work?is?evidence?of?reading,?understanding?and?discussing
relevant?academic?theories.?You?are?required?to?demonstrate?further?reading?of?academic?and?trade?journals,?both
of?which?are?available?via?the?University?of?Leicester?library.?You?are?recommended?not?to?use?quotes?from?the
University?s?module?materials,?as?we?know?you?will?have?read?these?already,?but?to?show?reading?that?goes
beyond?this?(e.g.?from?the?reading?lists?or?from?your?own?literature?search).
Suggested?Further?Readings
Blythe,?J.?and?Zimmerman,?A.?(2013)?Business?to?Business?Marketing?Management?(2nd?Edn).?London:
Thomson.
Brennan,?R.,?Canning,?L.?and?McDowell,?R.?(2014)?Business?to?Business?Marketing?(3rd?Edn).?London:?Sage.
Ellis,?N?(2011)?Business?to?Business?Marketing:?Relationships,?Networks?and?Strategies,?Oxford:?Oxford
University?Press

 

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