Read the case “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” (page 64 textbook) and respond to the following questions:
1. Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so?
2. How formidable a competitor is Google for Amazon? Please explain.
3. What are Amazon’s major strengths? Does it have any weaknesses? Please explain.
4. Is Jet.com a potential concern for Amazon? Why or why not?

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