What is market segmentation and why do companies have it done? Is there one standard used to divide consumers into groups?2. Can consumer responses to surveys change depending upon how the survey is administered? How?3. What is the Halo effect?4. Does the word “environment” mean the same thing to ALL people?  Explain.5. What is WITT? What is YOYO?6. What was meant when the book said that it might be better to change consumer behavior instead of political behavior?7. What is eco-literacy and why is it important? What changes in the behaviors of environmentally knowledgeable people?8. What is the nature-deficit disorder?9. Discuss how the book illustrates that fundamentally, consumers buy solutions to problems. What does this mean for companies?

Pollutants can harm ecosystem function and may also harm human health.

You will write a 2-3 page, APA-style research paper about pollutants, their impacts, and mitigation of harmful effects. Include the following:

  • Select 1 example of an environmental pollutant from the following list:
    • Acid precipitation/ Acid rain
    • Smog
    • DDT pesticide use
    • Eutrophication
  • Answer the following questions about the pollution problem that you chose:
    • Describe the pollutant chosen and the source of the pollutants. Include both natural and human sources, as applicable.
      • Is this a point-source pollutant or nonpoint-source pollutant? Explain.
    • What are the harmful impacts of the pollution?
      • Describe impacts to both humans and to ecosystem structure and function.
    • What steps are in place to eliminate the pollutant or to mitigate harm from the pollutant?
      • Describe examples of laws or regulations that apply to the pollution and its sources.
      • Also, describe educational programs, technology, or other initiatives that are used to help control the pollution.
    • Have the programs, best management practices, or regulations been effective in resolving harm from the pollutant?
      • Give examples of progress, or explain with examples what more could be done.


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