Topic: Strategic Positioning

The Gap® brand of families control several brands that are strategically positioned for specific markets. These include Gap®, Athleta®, Old Navy®, and Banana Republic®. Visit Gap’s website and discuss the concepts below.

Source: Retrieved from

Discuss the following:

  • Give a brief description of what differentiates each brand in the Gap Inc. family.
  • Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.


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