How does IKEA handle its market entry strategy in India?

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February 5, 2018
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February 5, 2018

How does IKEA handle its market entry strategy in India?

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Ikea has started work on its first store in India, in the southern city of Hyderabad. Was due to open by the end of 2017, the Swedish furniture chain is hoping to overcome the challenges that have quashed other international companies entering this market

Research and Answer these Questions:

(1) How does IKEA handle its market entry strategy in India?

(2) What are the barriers for IKEA in Indian market?

(3) Why is IKEA interested in the Indian market?

 

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