If you were looking at the ‘C’ (Culture) aspect of a macro environment, what might be important for a marketer to consider about your culture when marketing to you? 

Project 3 – GROUP WORK – Case Study Project – Real client of your choosing
December 13, 2017
C create a Marketing Plan for the product/service, using the strategic marketing planning approach
December 13, 2017

If you were looking at the ‘C’ (Culture) aspect of a macro environment, what might be important for a marketer to consider about your culture when marketing to you? 

Discussion #1

When marketers want to develop their marketing plan, they consider the macro environment (big picture, broad situation of their product or service).  To help, they use a tool called ‘CD STEP’ to remember all the areas of the macro environment.  CD STEP is an acronym that stands for: Culture, Demographic, Social/Natural, Technology, Economic and Political/Legal.

If you were looking at the ‘C’ (Culture) aspect of a macro environment, what might be important for a marketer to consider about your culture when marketing to you?

This is a personal opinion about your own culture (the answer isn’t found in your textbook or online).  You can try including a quote about culture, the definition of culture, or how it fits in the CD STEP tool (from the Chapter 3 textbook reading), but this isn’t mandatory yet.

Minimum 2 sentences.  Maximum 1 paragraph.  Only 1 discussion board post is required.  Try to post your own original thread instead of adding to someone else’s thread.  Click ‘create new thread’ to get started.  Then click ‘submit’.  NOTE: once you post your discussion board it can’t be edited afterward.

 

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