By utilizing the notion of cultural proximity,demonstrate why culture,language, race and ethnicity are significant in the production and/or consumption of media content.

Differentiate between a toxic chemical, toxic substance, and toxic agent.
December 13, 2017
Sociology in the Media: analyze values, beliefs and culture; interaction between social groups, race and racial dynamics, social class and economic inequality, gender dynamics or gender inequality, the educational system, etc. 
December 14, 2017

By utilizing the notion of cultural proximity,demonstrate why culture,language, race and ethnicity are significant in the production and/or consumption of media content.

Prompt: By utilizing the notion of cultural proximity,demonstrate why culture,language, race and ethnicity are significant in the production and/or consumption of media content.

You can use the readings below to back up your statement. Make sure you understand what Cultural proximity is. Develop a thesis with the main argument and make the points clear. Do not talk about irrelevant stuff

Readings:

De Sola Pool, I. (1977).

When cultures clash: The changing flow of television, Journal of Communication, 27(2), 139 –150.

Ksiazek, T. B. & Webster, J. G. (2008). Cultural proximity and audience

behavior: The role

of language in patterns of polarization and multicultural

fluency. Journal of Broadcasting & Electronic Media , 52 (3), 485-503.

Straubhaar, J., D. Straubhaar  (1991) Beyond Media Imperialism: Assymetrical Interdependence and Cultural Proximity.  Critical Studies in Mass Communication 8. Pp.39 -59.

 

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