What is Hilton’s core business? What is the value of a brand in the lodging industry? – custom papers

Psychopathology DISCUSSION BOARD 2
June 10, 2021
7 3 assignment module 7 problem set 1
June 10, 2021
Show all

What is Hilton’s core business? What is the value of a brand in the lodging industry? – custom papers

What is Hilton’s core business? What is the value of a brand in the lodging industry?questions:1. What is Hilton’s core business? What is the value of a brand in the lodging industry?2. Evaluate the performance of the Customers Really Matter initiative to date. Calculate an ROI for the project as:(Total number of calls * increase conversion ratio * net revenue per call) / OnQ CRM investment.Support this analysis with qualitative rationale. Note the difference between OnQ (the entire infrastructure for running Hilton that cost $100m) and the OnQ CRM which is the focus here.3. What do you think Hilton leadership should do after the Blackstone acquisition? Should they further invest in CRM or simply maintain the status quo? What aspects of Hilton’s CRM should be strengthened, if any, and how?4. Briefly evaluate the potential value of CRM for one of the firm’s a team member works for. How significant could CRM be to the firm? Does CRM raise any potential customer data privacy concerns in this example?
 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!Use Discount Code “Newclient” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

 

"Is this question part of your assignment? We Can Help!"

Essay Writing Service